Case Study: Timberland launches the TrueCloud collection with Playground’s immersive landing page

Timberland launches a TrueCloud landing page with Playground

Timberland sought to celebrate the launch of its TrueCloud™ collection with a unique landing page that reflected the product's core principles of sustainability and lightweight design. They partnered with the digital agency Playground to create an online experience that would accurately portray the product and leverage its technical features as a narrative thread.

Playground designed a minimalist landing page using the image of a cloud as a central theme to convey lightness and comfort. The solution blended videos, images, and subtle typographic animations to create an immersive journey of discovery that kept the products at its heart. This approach by Playground successfully allowed Timberland to gradually unveil the collection and highlight its technical features.

Timberland