Case Study: Timberland launches an immersive reverse-scroll experience with Playground

Timberland launches a reverse-scroll experience for Bape collaboration with Playground

Timberland faced the challenge of launching its new collaboration with Bape to a broad and discerning global audience across Europe and Asia. They needed a striking digital solution to capture attention in these different markets. The vendor Playground was tasked with creating a unique experience page to showcase the collection.

Playground developed an unconventional experience page featuring a reverse scroll that mimicked a pinball game, creating an immersive and memorable browsing journey. This innovative navigation flow, implemented without sacrificing effectiveness and clarity, successfully engaged users in discovering the new collaboration.

Timberland