Case Study: The North Face launches Vectiv 2.0 with Playground

The North Face launches Vectiv 2.0 on a single landing page with Playground

The North Face faced the challenge of creating a landing page to launch its new Vectiv 2.0 running and hiking shoe line. They needed to condense a significant amount of technical information into a single, engaging page. They entrusted digital agency Playground with this task.

Playground implemented a solution that made the product the protagonist through a simple yet impactful hero banner. The landing page utilized athlete success stories, 3D visuals, videos, and descriptions to explain the technology's benefits and its development. This approach successfully conveyed the campaign's claim, "The proof is on the podium," in an engaging and simple way for the audience.

The North Face