Case Study: Milestone builds launch hype for Hot Wheels Unleashed with Playground

Milestone launches Hot Wheels Unleashed with Playground in 24-hour teaser campaign

Milestone, an Italian developer of popular racing video games, faced the challenge of generating hype for the worldwide launch of their new title, Hot Wheels Unleashed. They needed a landing page that would both showcase the game for pre-orders and spark curiosity ahead of its release. They enlisted the digital agency Playground to create this experience.

Playground's solution was to build a teaser page featuring a distinctive animation of a burning sheet that hid the full site for 24 hours. This countdown leveraged audience curiosity and effectively drove traffic prior to the launch. Once the countdown concluded, it revealed the complete destination page for the game.

Milestone