Case Study: Hogan elevates its e-commerce experience with Playground

Hogan delivers e-commerce flows across 3 breakpoints with Playground

Playground was engaged by Hogan, a luxury brand known for elegance and Italian craftsmanship, to strategically redesign its e-commerce platform. The challenge was to create a fresh, contemporary shopping experience that adhered to accessibility guidelines while staying true to the brand's core values, all within a tight deadline.

The solution implemented by Playground involved extensive research into the brand and assembling a multidisciplinary team. They designed new e-commerce flows for desktop, mobile, and tablet, enhancing overall performance and evoking the brand's rebellious attitude. Playground delivered a comprehensive UI kit documenting all components, ensuring a well-organized and compelling result for the client.

Hogan