Case Study: Generali Deutschland Brings the Magical Reality Exhibition Online with Playground

Generali Deutschland launches a virtual exhibition experience with Playground after COVID-19 blocked the museum opening

Generali Deutschland, a German insurance company and supporter of cultural initiatives, faced a challenge when the Giorgio de Chirico exhibition it sponsored was unable to open due to Covid-19 restrictions. The customer partnered with digital agency Playground to create a solution that would provide unique digital access to the exhibition for a wide audience.

Playground designed and developed a dedicated mini-site featuring a virtual exhibition experience. In collaboration with the exhibition curator, the vendor created an online space that showcased the paintings and guided visitors through the works on display. This innovative application of technology by Playground successfully captured audiences beyond the exhibition's primary target.

Generali Deutschland