Case Study: F.C. Internazionale engages fans with an exclusive casual game from Playground

F.C. Internazionale launches a 4-level fan game with Playground

Playground was engaged by F.C. Internazionale Milano to develop a casual game exclusively for their website's loyalty subscribers. The challenge was to create a unique and enjoyable gaming experience that would celebrate the club's fans and keep them closely connected to the team, strengthening their bond and brand loyalty.

The solution implemented by Playground was "Head in the Game," a four-level casual game developed using the Phaser HTML5 framework. Set on the San Siro pitch, the game features caricatured versions of the team's players and includes engaging upgrades like the fireball. Playground seamlessly integrated the experience into the club's platform, allowing fans to play without leaving the digital ecosystem, resulting in a highly engaging and immersive experience for users.

F.C. Internazionale