Case Study: F.C. Internazionale engages fans with a new digital identity experience from Playground

F.C. Internazionale launches a 3-language minisite with Playground

F.C. Internazionale Milano engaged Playground to create a digital experience page that would showcase the club's new visual identity and core values while engaging its fanbase. The challenge was to develop a platform that emphasized the club's international spirit and Milanese roots, resonating with a young and digitally-savvy audience.

Playground developed a multi-functional minisite to narrate the rebranding, using bold graphics to tell the story of the club's visual evolution. The solution, which focused on the "I M Inter" key message, was built with stylistic elements distinct from the main site and was translated into three languages to extend its international reach. The vendor successfully created a dedicated digital space that provided fans with immediate and engaging content about the change.

F.C. Internazionale