Case Study: Dickies strengthens EMEA brand awareness with Playground

Dickies launches EMEA centennial campaign across 3 digital touchpoints with Playground

Dickies, a workwear brand, needed to support the EMEA launch of its "Made in Dickies" centennial campaign. The challenge was to localize the American brand's campaign for the European market to enhance brand awareness and meet website conversion goals. The vendor Playground was tasked with creating creative assets for various digital touchpoints.

Playground developed a solution centered on Dickies' heritage and core values of courage, commitment, and a sense of belonging. They created a message matrix for media, a campaign landing page, and email marketing templates. The outcome was a successfully localized campaign that created new brand awareness for Dickies in the EMEA region.

Dickies