Case Study: SEEK achieves scalable localized content across APAC with PLAYE

SEEK delivers an eight-part video series across APAC with PLAYE

The customer SEEK faced the challenge of creating high-quality, localized content at speed and scale across the diverse Asia-Pacific region. They partnered with the vendor PLAYE to access its platform-based service for connecting with local freelance talent, aiming to overcome hurdles related to pace, cultural relevance, and managing multiple agencies.

PLAYE provided SEEK with a handpicked network of trusted freelancers across APAC, serving as an extension of their in-house team and handling all logistical operations. This solution enabled SEEK to efficiently produce culturally authentic content, including an eight-part video series tailored for local audiences. The results were highly successful, with their first productions in new markets exceeding expectations and resonating strongly with local audiences, building a foundation of trust and efficiency for future projects.

SEEK