Case Study: Latrobe Health Services achieves scalable, high-performing creative campaigns with PLAYE

Latrobe boosts campaign performance by 20% with PLAYE

Latrobe Health Services sought to move beyond traditional agency relationships to find a more flexible and scalable approach for their creative campaigns. They partnered with PLAYE to leverage its platform-based service of Fractional Creative Teams, which are fully managed and available through an always-on subscription model.

PLAYE implemented its solution by providing Latrobe with a bank of hours and embedding an expert, Sophie, who became an extension of their team. This partnership produced standout results, including the company's first out-of-home brand awareness campaign and the highly successful 'Elf Health Insurance' campaign, which became their top performer of the year and exceeded its budget goal by 20%. PLAYE’s platform also streamlined project management and payments, allowing Latrobe to focus on strategy and confidently pursue bigger creative projects.

Latrobe