Case Study: Haymarket Content Labs Scales Global Video Production with PLAYE

Haymarket Content Labs scales global production across multiple markets with PLAYE

Haymarket Content Labs, an in-house team creating commercial content for Haymarket Media Group, faced the challenge of scaling production to meet variable global demand. They struggled to quickly source and vet trusted local videographers in multiple international markets, which created resourcing headaches during busy periods. They partnered with PLAYE to solve this global resourcing gap.

PLAYE provided Haymarket Content Labs with access to a broader network of trusted videographers across global markets. This solution gave the team the flexibility to scale production up as needed, delivering multiple projects simultaneously without overstretching their internal team. The partnership also resulted in a more cost-effective and sustainable production model by using local talent to avoid unnecessary travel and reduce friction.

Haymarket Content Labs