Case Study: Campaign achieves scalable fast-turnaround Cannes Lions content production with PLAYE

Campaign covers 50+ Cannes Lions events with overnight edits using PLAYE

Campaign, a leading publication in the advertising industry, faced the challenge of producing a high volume of timely, high-quality content during major events like Cannes Lions without overloading its internal team. To meet this need for speed and scalability, the company partnered with PLAYE to gain flexible access to global freelance talent.

PLAYE provided a solution by activating a distributed team of freelancers across different time zones to work around the clock. This allowed for 25 overnight edits, local production crews in Cannes, and the operational flexibility to adapt to a changing event schedule. As a result, Campaign successfully covered over 50 events with fast turnaround times, gaining a more sustainable and scalable model for content production.

Campaign