Case Study: Phantom boosts swapper revenue and conversions with PlaybookUX

Phantom boosts swapper revenue with PlaybookUX after testing with 3 million users

Phantom, a cryptocurrency wallet provider, faced the challenge of rapidly iterating on its mobile and browser extension products in a highly competitive market where user experience is critical. To build and ship new features without delay, they needed to quickly gather feedback from a large sample of cryptocurrency traders. Phantom turned to PlaybookUX for its user testing and research services.

Using PlaybookUX's unmoderated usability testing, the team efficiently gathered first impressions on designs and iterated on a key revenue-driving feature, their coin swapper. The insights revealed specific user pain points, which were shared with management through video evidence. After implementing changes based on this feedback, PlaybookUX helped Phantom achieve a significant boost in swapper revenue, consistently breaking previous records and increasing conversions on new product offerings.

Phantom