Case Study: pc/nametag improves conversion and reduces rework with PlaybookUX

pc/nametag boosts sitewide conversion 2% with PlaybookUX

pc/nametag, a provider of event supplies and on-site registration tools, faced costly and inefficient development cycles due to late-stage design changes and a lack of upfront user validation with their ideal customer profiles. This led to significant rework and products that struggled to gain traction. The team at pc/nametag turned to PlaybookUX to address these challenges and mitigate the risk of launching new website tools without testing.

By integrating PlaybookUX into their workflow, the team tested concepts with their ideal customers before any design hand-off. This solution drastically reduced rework, shortened development cycles, and improved customer adoption. Most notably, their rigorously tested online estimator tool achieved a 60% close rate and improved the sitewide conversion rate by 2%, directly contributing to revenue growth. PlaybookUX was instrumental in delivering these measurable results.

pc/nametag