Case Study: PC Financial speeds user research and concept validation with PlaybookUX

PC Financial launches 15+ tests a month with PlaybookUX

PC Financial, a Canadian financial services company, faced challenges in gathering timely user feedback to validate new concepts and test prototypes quickly for stakeholder reporting. They needed to accelerate their research process to iterate on ideas rapidly before investing in development. To address this, they turned to PlaybookUX and its user testing platform.

By implementing PlaybookUX, PC Financial gained access to previously inaccessible participants and utilized various testing modes like tree testing and card sorting. The solution enabled them to conduct over 15 tests monthly, gathering feedback within hours to quickly iterate on designs and concepts. This speed and volume of testing provided by PlaybookUX made it significantly easier to secure stakeholder buy-in for their recommendations.

PC Financial