Case Study: Ogilvy accelerates user research and participant recruitment with PlaybookUX

Ogilvy accelerates niche participant recruitment with PlaybookUX

Ogilvy, a globally renowned advertising and marketing agency, faced a significant challenge in efficiently gathering user feedback for its diverse clientele. They needed a streamlined solution from PlaybookUX to quickly recruit participants from both B2C and niche B2B demographics and to conduct various types of studies under tight project timelines.

PlaybookUX provided an all-in-one platform for unmoderated and moderated studies, which accelerated the recruitment process and the delivery of insights. The solution significantly reduced the time required to obtain feedback, allowing Ogilvy to promptly iterate on creative concepts. Furthermore, the proactive guidance from PlaybookUX's customer success team helped navigate project intricacies, exceeding the agency's expectations and establishing a trusted partnership.

Ogilvy