Case Study: Microsoft reduces research turnaround time with PlaybookUX

Microsoft reduces research turnaround time by over 40% with PlaybookUX

Microsoft, a global technology leader, faced the challenge of rapidly validating design concepts and gathering user feedback for its AI-powered Copilot tool to ensure a seamless experience. To communicate insights across its global stakeholders, the team needed to streamline its user research process and turned to PlaybookUX for a solution.

By implementing the PlaybookUX platform, Microsoft was able to recruit participants, conduct various research studies, and analyze feedback within a single, collaborative tool. This solution reduced research turnaround time by over 40%, increased adoption of Copilot by building based on customer needs, and improved stakeholder alignment through clear presentations of findings. PlaybookUX became an essential part of the research toolkit for the Copilot team and over 38 other teams at Microsoft.

Microsoft