Case Study: Loblaw Companies Limited streamlines UX research and stakeholder reporting with PlaybookUX

Loblaw reaches millions of customers in hours with PlaybookUX

Loblaw Companies Limited, a major Canadian retailer with a diverse portfolio of brands, needed a powerful and comprehensive research tool to quickly innovate and ship digital products. They sought to avoid procuring multiple tools and required a flexible seat model for their large, 200+ person research team. They turned to vendor PlaybookUX for a solution.

Using PlaybookUX, Loblaw gained a direct line to its customers, leveraging features for rapid recruiting, diverse research methodologies, and efficient analysis. For over half a decade, PlaybookUX has been integral to their process, enabling the successful launch of numerous products. The platform's tools for creating clips and highlight reels ensured customer feedback was effectively represented in stakeholder decisions, making research understandable and impactful across the organization.

Loblaw Companies Limited