Case Study: Family Reach builds a stronger visitor-centered website with PlaybookUX

Family Reach speeds website revamp with PlaybookUX

Family Reach, a national nonprofit dedicated to supporting families facing cancer, faced the challenge of understanding their website visitors with a limited research budget. While undergoing a significant website revamp, they needed an affordable way to gather user feedback to ensure the new experience would resonate with their audience of families, donors, and caregivers. They turned to PlaybookUX for a solution.

Using PlaybookUX, the team was able to quickly gather meaningful user feedback that surfaced unexpected insights and friction points. This allowed for faster iteration and resulted in a stronger, more visitor-centered website that better serves the families and supporters central to their mission.

Family Reach