Case Study: Dotdash Meredith improves product roundup clarity with PlaybookUX

Dotdash Meredith uses PlaybookUX to validate 2 product roundup rating formats

Dotdash Meredith, a digital and print publisher, faced a challenge in ensuring its product roundup features were clear and easily understood by its diverse audiences. To gauge product clarity and improve the customer viewing experience, their research team turned to PlaybookUX to conduct unmoderated studies.

Using PlaybookUX, Dotdash Meredith ran an unmoderated test to determine if users understood two different rating scales: numbers (4/5) and stars. The results confirmed that participants understood both methods perfectly. This insight allowed the design team to strategically use numbers to save space on the page and stars for larger sections, freeing up more room for quality content. PlaybookUX provided the solution for the publisher to better understand its users and optimize its design.

Dotdash Meredith