Case Study: Citadel achieves weekly user testing efficiency with PlaybookUX

Citadel runs weekly user tests with PlaybookUX

Citadel, a leading alternative investment management firm, needed to incorporate consistent user testing into their design process without it becoming a burden on their team's time. A major obstacle was the time-intensive participant recruitment, which pulled focus away from analysis. They turned to PlaybookUX for a solution to handle recruitment and streamline their workflow.

By implementing PlaybookUX, Citadel established a consistent weekly testing rhythm. The platform's ease of use and fully managed participant recruitment allowed the team to focus entirely on analyzing insights rather than logistics. As a result, Citadel's design team now receives a wealth of useful product feedback each week that directly shapes their design decisions, making PlaybookUX an integral part of their iterative process.

Citadel