Case Study: Care.com improves user satisfaction and bookings with PlaybookUX

Care.com increases bookings and cuts browse-to-book time with PlaybookUX

Care.com, an online marketplace for care services, needed a robust tool to gather timely, high-quality user feedback to enhance satisfaction for both care seekers and providers. The challenge also included understanding why users weren't upgrading to a new "Premium" offering. They turned to vendor PlaybookUX for its research platform to address these needs.

Using PlaybookUX's capabilities for surveys and unmoderated testing, Care.com gathered valuable insights. This led to adjustments in plan structures and a more intuitive booking interface. The results included improved customer satisfaction, a significant reduction in booking time, increased user engagement, and higher conversion rates, translating to more bookings and transactions.

Care.com