Case Study: 8×8 accelerates product testing and cross-functional research with PlaybookUX

8×8 accelerates product testing and cross-functional research with PlaybookUX

8×8, a technology company providing a unified communications platform, faced significant challenges in democratizing user research across its product and design teams. The traditional seat-based model of their previous tools created bottlenecks, restricting access and slowing down time-to-market. To overcome this, 8×8 partnered with PlaybookUX to implement its user research and testing platform, aiming to empower teams to conduct research quickly and efficiently without these limitations.

By adopting PlaybookUX, 8×8 empowered cross-functional teams, including design, product, and content, to conduct independent research using the platform's templates and participant recruitment panel. This solution accelerated product testing and iteration cycles, streamlined the setup of studies, and provided valuable insights from a diverse user base. The results for 8×8 included faster innovation, improved research efficiency, and maintained competitive edge, all supported by PlaybookUX's excellent customer success and onboarding team.

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