Case Study: Vymo achieves higher SDR productivity and MQL conversion with Playbook AI

Vymo - Customer Case Study

The customer, Vymo, a leading sales acceleration platform, faced challenges in efficiently assigning high-quality marketing leads to its SDR team and orchestrating effective follow-up playbooks to convert them into opportunities. Their existing sales engagement platform suffered from negligible adoption, creating a significant bottleneck in their process. Vymo turned to the vendor, Playbook AI, to implement its sales orchestration and engagement platform.

Playbook AI implemented its solution, focusing on its flagship Activityboard to prescribe tasks and remove adoption barriers. The vendor's customer success team led a Sales Excellence Program, handling the heavy lifting of integration with Salesforce and playbook orchestration. The results for Vymo were significant, including negligible leads falling through the cracks and a dramatic increase in SDR productivity. Playbook AI enabled Vymo to effectively follow up with 100% of its marketing leads.

Vymo

Karthick Raajha

Marketing Consultant