Case Study: Yea Protein cuts CPA and scales sales with Play Media

Yea Protein cuts CPA from €32 to under €8 with Play Media

Yea Protein, an innovative brand of yeast-based protein supplements, was struggling with inefficient digital advertising. Their Meta Ads campaigns were producing a high cost per acquisition of €32 per sale and only generating 40 monthly orders, while Google Ads remained an untapped opportunity. They partnered with Play Media to overhaul their PPC strategy and improve ROI.

Play Media implemented a two-phase solution, first refining Meta Ads with hyper-precise audience targeting and budget reallocation, then launching new Google Ads campaigns focused on high-intent keywords. The results were dramatic: Meta Ads CPA dropped to below €8 and monthly sales skyrocketed to 800, a 1900% increase. The new Google Ads campaigns also achieved a very low CPA of €2, significantly expanding the brand's market coverage and driving steady sales growth.

Yea Protein