Case Study: Wedgewood Weddings cuts duplicate lead merges by 93% with Plauti

Wedgewood Weddings cuts duplicate lead merge time by 93% with Plauti

Wedgewood Weddings, a US hospitality and wedding-venue company, faced significant challenges with duplicate leads and unverified contact data in its Salesforce system. This poor data quality led to wasted agent time, missed booking opportunities, and a Salesforce administration team stuck in a reactive, firefighting mode. To address this, they turned to vendor Plauti for its Salesforce-native deduplication and data verification services.

Plauti implemented its duplicate merging and contact verification tools directly inside Salesforce and its Flow automation. The solution cut the time to merge a duplicate lead from 5 minutes to 20 seconds, a 93% reduction. This efficiency gain allowed each contact center agent to support 25% more venues, and the company set a new record by scheduling 575 tours in a single day. Plauti's solution provided the clean data foundation needed for future AI initiatives.

Wedgewood Weddings