Case Study: Pro Juventute saves 5 hours a week and cuts mailing costs by 10% with Plauti

Pro Juventute cuts mailing costs by 10% and saves 5 hours a week with Plauti

Pro Juventute, a Swiss children's charity, faced a significant data quality challenge after migrating to Salesforce, discovering over 60,000 duplicate contact records. This poor data quality led to wasted mailings, frustrated donors, and staff spending over five hours a week on manual deduplication. To solve this, Pro Juventute implemented the deduplication tools from vendor Plauti.

Using Plauti's native Salesforce integration and mass merge capabilities, the organization automated its data cleansing with twelve nightly jobs and implemented real-time duplicate checks on web forms. The solution from Plauti resulted in a 10% reduction in annual mailing costs and reclaimed five hours of staff time per week, allowing the team to focus on higher-value work and improving donor trust.

Pro Juventute