Case Study: Neue Pressegesellschaft cuts Salesforce duplicate data with Plauti

Neue Pressegesellschaft automates 90% of duplicate cleanup with Plauti

Neue Pressegesellschaft (NPG), a German media company, faced significant data quality challenges in its Salesforce instance with over one million accounts from various sources. Duplicate records hindered its goal of achieving a single customer view and complicated automated marketing and sales processes. Salesforce's native deduplication tools were insufficient for its complex data, so NPG partnered with the vendor Plauti to implement its data quality solution.

By using Plauti, NPG automated the merging of over 90% of its detected duplicate records. This solution drastically reduced manual data cleaning, freeing up 90% of the time previously spent on that task. The cleaner data improved the reliability of NPG's automated processes and moved the company closer to its goal of a 360-degree customer view.

Neue Pressegesellschaft