Case Study: Chicago Fire FC cuts duplicate Salesforce records with Plauti

Chicago Fire FC cuts duplicate Salesforce review time from 1 hour to 2 minutes with Plauti

Chicago Fire FC, a Major League Soccer club, faced a growing challenge with duplicate fan records in its Salesforce system as its fan base expanded. Data from various sources like ticketing, surveys, and partnerships created multiple profiles for a single person, leading to errors in fan engagement. To address this, the club turned to the vendor Plauti for a deduplication solution.

By implementing Plauti's Duplicate Check with its scheduled jobs and Plauti Cloud integration, Chicago Fire FC automated the process of finding and merging duplicate records. The solution from Plauti resulted in a dramatic drop in data errors, with tasks like syncing survey responses that previously took up to an hour now completed in just a couple of minutes, freeing the CRM team to focus on other priorities.

Chicago Fire FC