Case Study: Unplugs builds a conversion-ready Shopify storefront with Platter

Unplugs launches a Shopify store after raising $200K with Platter

Unplugs, a company that creates mechanical earplugs, faced the challenge of transitioning from a highly successful Kickstarter campaign to a long-term direct-to-consumer brand. They needed a turnkey Shopify solution that was both highly customizable and easy to manage, avoiding the complexities and overhead of traditional development agencies. To solve this, they partnered with the vendor Platter to build their new storefront.

Platter delivered a fully customized Shopify store that matched the founder's vision, featuring seamless navigation and an interactive product experience. The solution dramatically reduced operational drag, freeing the Unplugs team to focus resources on growth marketing and paid media instead of site management. This provided a solid foundation for the brand to scale and hit its targets following its successful launch.

Unplugs