Case Study: TIES builds a premium men’s health storefront with Platter

TIES launches a premium Shopify storefront built around a 90-day science-backed cycle with Platter

TIES, a men's health brand, faced the challenge of creating an e-commerce storefront for a stigmatized product category. They needed a site that felt premium and approachable, carrying clinical credibility without making customers feel broken, and that could support future product launches. They partnered with Platter to build their first Shopify store.

Platter built a storefront on Shopify that blended scientific credibility with a warm, aspirational brand tone. The solution included a custom subscription widget aligned with the product's 90-day cycle, transparent per-month pricing, and a future-proofed architecture for new products. The result was a site that exceeded the founders' vision, successfully turning a sensitive health issue into a premium brand experience and providing a scalable platform for growth.

Ties