Case Study: Thuya NYC boosts AOV and conversions with Platter

Thuya NYC lifts AOV 8% with Platter

Thuya NYC, the official U.S. distributor of a professional brow and lash line, faced growth challenges due to its outdated OpenCart platform. The system had limited functionality, operational difficulties, and an unreliable checkout, which hindered the customer experience and created daily inefficiencies. They partnered with Platter for a migration and rebuild.

Platter migrated Thuya NYC to Shopify, providing a custom-designed, intuitive storefront with integrated features like product recommendations and improved backend organization. This solution led to an 8% increase in average order value, a 26% conversion rate from organic traffic, and cut order processing time from hours to minutes.

Thuya NYC