Case Study: The Absorption Company boosts subscription take rate with Platter

The Absorption Company lifts subscription take rate 15% with Platter

The Absorption Company, a supplement brand focused on scientifically-proven absorption, faced challenges with an outdated Shopify storefront that did not match its science-backed authority. Their pastel, lifestyle-oriented design lacked credibility, and the site's architecture made content updates difficult and reliant on developers. They partnered with Platter for a redesign and improved platform.

Platter rebuilt the site on their proprietary framework, creating a warmer yet more mature brand feel and a flexible product page template powered by metafields. This allowed the internal team to make updates without developers. The solution also included a new navigation system and improved subscription cadence. As a result, The Absorption Company saw a more than 15% increase in subscription take rate and gained a site that is easier to manage.

The Absorption Company