Case Study: Obvi boosts Shopify conversion and speed with Platter

Obvi improves PDP add-to-cart rate by 10% with Platter

Obvi, a wellness brand, faced challenges with their outdated and slow Shopify storefront, which had become difficult to manage due to excessive third-party apps and plugins. This poor performance made the team hesitant to send paid traffic to their product pages. They partnered with Platter to modernize their store.

Platter rebuilt Obvi's Shopify store with a structured content model and a premium design system. The solution included redesigned product pages with reusable, customizable sections and a performance focus. This resulted in a 10% increase in add-to-cart rates from landing page traffic, a ~400ms improvement in load times, and an overall increase in site revenue for the customer.

Obvi