Case Study: Bullstrap achieves 111% higher conversion rate with Platter

How Bullstrap increased their conversion rate and reduced operating expenses with Platter

Bullstrap, a provider of premium Apple accessories, faced challenges with a bloated and difficult-to-maintain Shopify theme that hindered their operations and required frequent developer intervention. They partnered with Platter and its Smart Theme product to gain more control over their storefront and improve key metrics.

By implementing Platter's Smart Theme, Bullstrap streamlined internal operations, enabling the team to build pages without a developer. The solution resulted in a cleaner user experience and faster site performance. This led to a 111% increase in conversion rate and a 26% rise in add-to-cart actions, while also reducing operating expenses for Bullstrap.

Bullstrap

Claudio Conte

Claudio Conte Co-Founder & CEO