Case Study: Good Protein achieves a 67% lift in first-order subscription rate with Platter

Good Protein lifts first-order subscription rate 67% with Platter

Good Protein, a Canadian vegan protein brand, faced significant operational challenges due to a slow and inefficient Shopify store. Their architecture required repetitive manual updates for their 30+ product pages and hid their wide flavor range behind a cumbersome dropdown menu, hindering growth. They turned to the vendor Platter for a storefront rebuild to create a more scalable and manageable foundation.

Platter implemented a new framework that consolidated the product templates and used metafields for bulk content updates. They created visual, flavor-first product pages and added a custom subscription management flow. This solution led to a 67% increase in first-order subscription rates and reduced the time for routine content updates from hours to just minutes, dramatically improving the efficiency of Good Protein's ecommerce team.

Good Protein