Case Study: Doughp increases conversion rate and reduces developer reliance with Platter

Doughp increased conversion rate and reduced developer reliance

Doughp, a food and drink company, was struggling with its heavily customized Shopify website which created a high reliance on developers and third-party apps. This led to technical restrictions and an unclear conversion funnel that was confusing customers and hindering sales. They turned to Platter for Shopify to gain control and find a more manageable solution.

Platter provided an easily customizable Shopify theme for Doughp, designing a clearer conversion funnel that explicitly communicated minimum purchase requirements. This solution significantly reduced the need for developers and third-party apps. The results were substantial, including a 29% increase in 'Reached checkout' events over two years and a 51% boost in conversion rate during the holiday season.

Doughp

Kelsey Moreira

Founder & Chief Inspiration Officer