Case Study: Doting Beauty achieves a 32.8% returning customer rate with Platter

Doting Beauty hits a 32.8% returning customer rate with Platter

Doting Beauty, a lash brand co-founded by Brooke Monk, faced the challenge of launching its first online store to a massive audience of over 46 million followers. With no existing store, packaging, or product names finalized, they needed a site that could handle immense launch-day traffic while appealing to first-time lash buyers and standing alongside established beauty brands. They partnered with Platter to design and build their Shopify storefront.

Platter built Doting Beauty a storefront with an Old Hollywood-inspired design system and features tailored for new customers, such as a How-To hub and a product bundle. Using their proprietary framework, Platter ensured the site was launched quickly and could handle the traffic spike. The results were exceptional: the store held through 1.97 million sessions in its first week without issues and achieved a 32.8% returning customer rate within six months, proving its effectiveness beyond the initial launch.

Doting Beauty