Case Study: Breathewave Launches an Education-Led Shopify Store with Platter

Breathewave launches a 2-step subscription flow with Platter

Breathewave, a health and wellness company, needed to launch an online store for a new nasal dilator product that required significant customer education. Their challenges included explaining the unfamiliar product, managing a two-step buying journey from a trial pack to a subscription refill, and launching with limited brand assets. They partnered with vendor Platter to build a Shopify storefront that could educate shoppers and properly handle subscriptions.

Platter designed an education-led storefront with separate pages for trial and refill products, built custom subscription logic to prevent errors, and created instructional landing pages linked to product packaging via QR codes. The solution provided a clear buying flow that guided customers naturally from trial to subscription, prevented support issues, and built trust. The new storefront helped Breathewave educate customers faster and create a smoother path toward long-term subscription relationships.

Breathewave