Case Study: Bleacher Report builds fan-focused, high-performing Shopify storefronts with Platter

Bleacher Report unifies two Shopify stores with Platter

Bleacher Report, a leading sports media company, faced challenges with its outdated and clunky Shopify stores for its Bleacher Report and House of Highlights brands. The stores suffered from inconsistent design, inefficient management that required third-party help for updates, and a completely disconnected experience between the two brands. They partnered with vendor Platter to rebuild their online storefronts.

Platter created two new, unified, and visually striking Shopify stores that captured the brands' dynamic energy. The solution made it easy for the internal team to manage the sites and allowed for seamless navigation between the two brands. The results included enhanced usability with new features like videos and reviews, significantly improved operational efficiency by reducing reliance on external developers, and a unified brand experience that improved traffic and increased sales opportunities through cross-promotion.

Bleacher Report