Case Study: SKOPE elevates B2B marketing and sales support with Plattar 3D & webAR

SKOPE elevates B2B product engagement with Plattar's 3D and webAR

SKOPE, a commercial refrigeration manufacturer, faced a challenge in helping its B2B clients visualize how customizable display fridges would look and function in their own business environments. Their customers found it difficult to make such a significant investment based solely on images, and the custom nature of the products made them hard to display in a showroom. To modernize its sales and marketing, SKOPE partnered with vendor Plattar to implement a 3D and webAR product visualization solution.

Plattar’s solution involved digitizing SKOPE’s product range using CAD files to create realistic, configurable 3D models with animations and annotations. This turn-key SaaS platform was integrated into SKOPE's website, allowing clients to view products in 3D, configure options in real-time, and use augmented reality to place units true-to-scale in their own space. The vendor's technology empowered SKOPE's sales team and provided customers with an engaging, interactive experience that helped them make crucial purchasing decisions with confidence.

SKOPE