Case Study: SAAB showcases large equipment anywhere with Plattar 3D visualisation and AR

SAAB brings large equipment into boardrooms and exhibitions with Plattar for 5 years

SAAB, a company in the heavy equipment industry, faced the challenge of creating a more efficient and innovative sales process. They needed to showcase their large, complex products globally without the high cost and difficulty of physical transportation. SAAB partnered with the vendor Plattar to find a solution that would provide visual impact and overcome these inefficiencies.

The solution involved Plattar's 3D and Augmented Reality platform. Plattar implemented a multi-touchpoint system including a branded AR app, a 3D product viewer for the website, and interactive presentations. This digitized sales process allowed SAAB to present true-to-scale product demonstrations remotely. As a result, SAAB empowered its sales team to deliver impressive product experiences from anywhere, effectively bringing large equipment into boardrooms and exhibitions.

SAAB