Case Study: David Trubridge achieves richer customer engagement with Plattar webAR

David Trubridge Ltd boosts customer engagement 37% with Plattar

David Trubridge Ltd, a New Zealand-based designer lighting retailer and manufacturer, faced the challenge of helping customers visualize how its large, high-end light fixtures would look and fit in their own spaces. Traditional photography was static and could not convey scale, light quality, or customization options. To enhance the customer experience, they partnered with vendor Plattar to implement its webAR solution with vertical placement and dynamic lighting.

The solution from Plattar allowed customers to explore products in detail and place true-to-scale models in their own space directly from the ecommerce site. This implementation led to a 37% increase in customer engagement, a 3x improvement to the customer journey, and a 376% reduction in demo costs for David Trubridge Ltd.

David Trubridge Ltd