Case Study: Accent Group NZ Ltd improves furniture configuration and purchasing with Plattar

Accent Group NZ Ltd streamlines furniture sales with Plattar

Accent Group NZ Ltd, a commercial furniture manufacturer, faced challenges in helping architects and designers visualize and customize their products due to extensive variants in colours and fabrics. This complexity made it difficult for customers to see how furniture would fit in their space and slowed down the sales team's quoting process. They partnered with the vendor Plattar to find a scalable, visual solution to simplify configuration and improve the path to purchase.

Plattar implemented a dynamic 3D and augmented reality (AR) product configurator. This solution allowed customers to customize furniture in real-time and view photorealistic models in their own space via WebAR, while also providing instant quoting. The platform enabled Accent Group's marketing team to manage content easily. According to the company's Marketing Manager, the Plattar solution led to stronger website engagement, more confident client decisions, and a streamlined sales process, reinforcing their market leadership.

Accent Group NZ Ltd