Case Study: MarketSmart builds stronger engineering leadership with Plato

MarketSmart - Customer Case Study

MarketSmart, a nonprofit-focused company that helps organizations qualify and prioritize donors for major and legacy gifts, was growing quickly and facing leadership and resource-management challenges. Director of Engineering Arash Soheili also needed guidance as a first-time technical leader without a traditional computer science background, especially around hiring, scaling, and making strategic engineering decisions.

Plato provided a mentoring platform that connected Arash with experienced engineering and product leaders through 1-1 sessions and shared knowledge. With support from Plato, MarketSmart avoided a risky decision to build an internal app, gained practical insights from mentors at different company stages, and strengthened its leadership approach by applying lessons from the platform and the book *Measure What Matters*.

MarketSmart

Arash Soheili

Director of Engineering