Case Study: FREITAG achieves 25% higher mobile conversions and 50% lower maintenance costs with Platform.sh

Committed to sustainability and customer experience, FREITAG takes ecommerce to new heights

FREITAG, the Swiss maker of unique bags from recycled materials, needed to replace an outdated online shop and CMS so product pages could convey each item’s story and emotion. Working with agency Liip, FREITAG rebuilt its storefront on Drupal Commerce and selected Platform.sh as the Platform-as-a-Service with dedicated Drupal support to provide the stability and flexibility required.

Platform.sh delivered a scalable, cost-effective hosting platform that enabled faster deployments and feature testing and supported FREITAG’s migration from Hybris to Drupal 7. As a result, FREITAG reduced maintenance costs by 50%, increased mobile conversion by 25% (with a modest overall conversion lift), and could transparently upsize for the 20–30% holiday traffic surge—improving desktop and mobile customer satisfaction and site stability.

FREITAG

Irene Schlatter

Drupal Product Owner