Case Study: Audience Magnet achieves a unified view of customer journeys with Platform.ly

Audience Magnet centralizes 30+ years of customer data journey insights with Platform.ly

Audience Magnet, a London-based company offering business storytelling training to film and video professionals, faced challenges with previous marketing CRMs. They needed a platform that was easy to use, could consolidate all customer information in one place, and could accommodate niche-specific data. Their previous tools were clunky and disconnected, making it difficult to get a clear picture of the customer journey.

Platformly solved this by providing a unified platform with powerful integrations. Using Platformly's webhooks and custom fields, Audience Magnet could seamlessly add data from opt-in forms, quizzes, and surveys directly into the CRM. This solution enabled them to see a complete view of each customer's journey, purchasing methods, and preferences, ultimately making their marketing efforts more effective and efficient.

Audience Magnet