Platform81
27 Case Studies
A Platform81 Case Study
Gymfinity Kids, a UK-based provider of gymnastics and ninja zone activities for children, partnered with digital marketing agency Platform81 to support its expansion and build a nationwide presence. The challenge was to develop and execute comprehensive digital marketing strategies that would drive growth for the opening of new clubs and nurseries across the country.
Platform81 implemented a full suite of services including a brand identity refresh, SEO, PPC, and UX-driven web design. The solution involved refocusing PPC campaigns on high-performing keywords, executing localized and national SEO strategies, and creating a vibrant, user-friendly website. The results were significant, including a 108% increase in profitability, a 34% increase in conversion rate, and a 21% reduction in cost-per-click. Platform81's strategies successfully bolstered Gymfinity Kids' online presence and supported its nationwide growth.