Platform81
27 Case Studies
A Platform81 Case Study
Eat Your Photo partnered with Platform81 to address challenges in their paid search advertising. The customer faced an outdated campaign structure, product feed issues that limited shopping ad performance, and inconsistent results from low-intent traffic, all of which were restricting growth.
Platform81 implemented a full account restructure, optimized the product feed, and applied an aggressive negative keyword strategy. By reallocating budget towards high-performing areas across Google and Microsoft Ads, Platform81 helped Eat Your Photo achieve a 48% increase in revenue with a 10% decrease in ad spend, resulting in a 64% improvement in ROAS.